Bizzy Coy. Is she a notorious freelance copywriter, strategist and creative director? Or is she a charming yet deadly prehistoric reptile? Experts can't be sure. One thing they do know—she can't resist taking a photo in front of a bookcase.
Agency clients: Deloitte Digital, Dentsu, Red Ventures, Situation, Town Hall.
Specialties: Brand voice development, taglines, scriptwriting, comedy punch-up, website copy, product naming, messaging strategy, hiding from predators.
Take a peek at my clients and work below. If ye dare...
I developed New Jersey Performing Arts Center's brand voice and overhauled their website language. I've written copy for hundreds of live events on web, email and direct mail. Major campaign taglines include:
A fun collab with the Ad Council, Deloitte Digital, the Today Show and nonprofit org She Can Stem, I did comedy punch-up on the script for this PSA that aired pre-Super Bowl.
I wrote copy for web, email, banner ads, holiday promotions and more for Disney's Broadway and nationally touring productions of The Lion King, Mary Poppins and Newsies.
BAM's Teknopolis is a wild mix of creative, interactive tech exhibits. I wrote the tag "The Future Is In Your Hands" and scripted this promo video.
As freelance creative director, I oversaw this one-hour virtual event to promote Girl Scouts with celebrity host Kristen Bell. "Paint Your World Purple" combined remote and in-studio segments, as well as a pre-show countdown and pump-up experience. Our team also created promotional materials and an accompanying activity guide.
For NYC's biggest nonprofit theater, I crafted show descriptions, direct mail pieces and UX strategy/language for the launch of their subscriber rewards program. I'm also the not-so-secret ghostwriter behind the celebrity speeches at their annual Gala (including Annette Bening, Jessica Lange and Helen Mirren).
As freelance creative director, I oversaw International Rescue Committee's "Hope Behind the Headlines" event, a star-studded livestream with pre-filmed segments from around the globe.