Her?
Yes, her.
Specialties: Brand voice development, messaging strategy, marketing campaign concepting, taglines, scriptwriting, comedy punch-up, website copy, product naming
Agency clients: Deloitte Digital, Dentsu, Red Ventures, Situation Interactive, Town Hall
Select brand clients:
- Dozens of Broadway shows
- Ad Council
- Blue Man Group
- Disney
- Girl Scouts
- Mediabistro
- National Park Service
- New Jersey Performing Arts Center
- Penguin Random House
- Roundabout Theatre Company
- Stoli Vodka
- Super Bowl
NJPAC
I developed New Jersey Performing Arts Center's brand voice and overhauled their website language. I've written copy for hundreds of live events on web, email and direct mail.
Major campaign taglines include:
"Play the Part of a Lifetime: You" (Kids' performing arts education)
"We Built This House. Now, We Rock It." (Fundraising initiative)
"Bring Up the Lights" (Post-Covid welcome back campaign)
"The Rhythm of Newark for 25 Years" (Anniversary celebration)
Disney
I wrote copy for web, email, banner ads, holiday promotions and more for Disney's Broadway and nationally touring productions of The Lion King, Mary Poppins and Newsies. I concepted the UX for Disney on Broadway's first mobile-first websites, which included an industry-leading collaboration with Ticketmaster API.
Girl Scouts
As freelance creative director, I oversaw this one-hour virtual event to promote Girl Scouts with celebrity host Kristen Bell. "Paint Your World Purple" combined remote and in-studio segments, as well as a pre-show countdown and pump-up experience. Our team also created promotional materials and an accompanying activity guide.
Roundabout Theatre Company
For NYC's biggest nonprofit theater, I crafted show descriptions, direct mail pieces and UX strategy/language for the launch of their subscriber rewards program. I'm also the not-so-secret ghostwriter behind the celebrity speeches at their annual Gala (including Annette Bening, Jessica Lange and Helen Mirren).
Blue Man Group
I gave Blue Man Group a quick voice refresh, which included a website rewrite and new About language. "Blue Man Group will rock your world. Blow your mind. And unleash your spirit."
Quince
For the rebranding of DTC luxury bedding and apparel brand Quince, I wrote copy for their new website and earth-friendly consumer packaging.
North 2 Shore
I developed brand voice, tagline and About copy for New Jersey's newest arts & tech festival. "Too big for one city. Too big for one weekend. The festival only Jersey could handle."
Wicked
As a longtime member of Wicked on Broadway's digital team, I concepted multiple fan engagement campaigns including a month-long 10th anniversary celebration. I wrote copy for social media, website, email, banner ads, takeovers, mobile app, and scripted the "Behind the Emerald Curtain" video series.
