• A Suspicious Character.

    Bizzy Coy. Is she a world-famous freelance copywriter, strategist and creative director? Or is she a charming yet deadly prehistoric reptile? Experts can't be sure. One thing they do know—she can't resist taking a photo in front of a bookcase.


    Agency clients: Deloitte Digital, Situation Interactive, Character, Town Hall, Red Ventures.


    Specialties: Brand voice development, taglines, scriptwriting, comedy punch-up, website copy, product naming, messaging strategy, hiding from predators.


    Take a peek at my clients and work below. If ye dare...


    I developed New Jersey Performing Arts Center's brand voice and overhauled all the copy on their extensive website. I handled messaging strategy during COVID-19, and named their Welcome Back campaign, "Bring Up the Lights." I've written copy for hundreds of live events and performances, including website, email, direct mail and more.

  • Ad Council

    A collab with Ad Council, Deloitte Digital, the Today Show and nonprofit org She Can Stem, I did comedy punch-up on the script for this PSA that aired pre-Super Bowl.

  • Disney

    I wrote copy for web, email, banner ads, holiday promotions and more for Disney's Broadway and nationally touring productions of The Lion King, Mary Poppins and Newsies.

  • BAM

    BAM's Teknopolis is a wild mix of hands-on tech exhibits. I developed the tag "The Future Is In Your Hands" and scripted this promo video.

  • Girl Scouts

    As freelance creative director, I oversaw this national, virtual live event to promote Girl Scouts with celebrity host Kristen Bell.

  • Roundabout Theatre Company

    For NYC's biggest nonprofit theater, I crafted show descriptions, direct mail pieces and UX strategy/language for the launch of their subscriber rewards program. I'm also the not-so-secret ghostwriter behind the celebrity speeches at their annual Gala (including Helen Mirren).

  • Blue Man Group

    I gave Blue Man Group a quick voice refresh, which included a website rewrite and new About language.

    "Blue Man Group will rock your world. Blow your mind. And unleash your spirit."

  • Quince

    For the rebranding of DTC luxury bedding and apparel brand Quince, I wrote copy for their new website and consumer packaging.

  • North 2 Shore

    I developed brand voice, tagline and About copy for New Jersey's newest arts & tech festival. "Too big for one city. Too big for one weekend. The festival only Jersey could handle."

  • Wicked

    As a longtime member of Wicked on Broadway's digital team, I concepted multiple fan engagement campaigns, including the 10th Anniversary Celebration. I wrote copy for social media, website, email, banner ads, mobile app, and scripted the "Behind the Emerald Curtain" video series.

  • IRC

    As freelance creative director, I oversaw International Rescue Committee's "Hope Behind the Headlines" event, a star-studded livestream with pre-filmed segments from around the globe.

  • Bizzy's Super Secret Guide to Freelance Copywriting

    A gift to my fellow freelancers: a free, 50-page Google Doc filled with all my musings and advice from 13+ years as a professional dinosaur, I mean copywriter. Definitely copywriter.