Bizzy Coy
Copywriter. Freelancer. Dinosaur?
Bizzy Coy. Is she a notorious freelance copywriter, strategist and creative director? Or is she a charming yet deadly prehistoric reptile? Experts can't be sure. One thing they do know—she can't resist taking a photo in front of a bookcase.
Agency clients: Deloitte Digital, Dentsu, Red Ventures, Situation, Town Hall.
Specialties: Brand voice development, taglines, scriptwriting, comedy punch-up, website copy, product naming, messaging strategy, hiding from predators.
Take a peek at my clients and work below. If ye dare...
I developed New Jersey Performing Arts Center's brand voice and overhauled their website language. I've written copy for hundreds of live events on web, email and direct mail. Major campaign taglines include:
A fun collab with the Ad Council, Deloitte Digital, the Today Show and nonprofit org She Can Stem, I did comedy punch-up on the script for this PSA that aired pre-Super Bowl.
I wrote copy for web, email, banner ads, holiday promotions and more for Disney's Broadway and nationally touring productions of The Lion King, Mary Poppins and Newsies.
BAM's Teknopolis is a wild mix of creative, interactive tech exhibits. I wrote the tag "The Future Is In Your Hands" and scripted this promo video.
As freelance creative director, I oversaw this one-hour virtual event to promote Girl Scouts with celebrity host Kristen Bell. "Paint Your World Purple" combined remote and in-studio segments, as well as a pre-show countdown and pump-up experience. Our team also created promotional materials and an accompanying activity guide.
For NYC's biggest nonprofit theater, I crafted show descriptions, direct mail pieces and UX strategy/language for the launch of their subscriber rewards program. I'm also the not-so-secret ghostwriter behind the celebrity speeches at their annual Gala (including Annette Bening, Jessica Lange and Helen Mirren).
I gave Blue Man Group a quick voice refresh, which included a website rewrite and new About language. "Blue Man Group will rock your world. Blow your mind. And unleash your spirit."
For the rebranding of DTC luxury bedding and apparel brand Quince, I wrote copy for their new website and earth-friendly consumer packaging.
I developed brand voice, tagline and About copy for New Jersey's newest arts & tech festival. "Too big for one city. Too big for one weekend. The festival only Jersey could handle."
As a longtime member of Wicked on Broadway's digital team, I concepted multiple fan engagement campaigns including a month-long 10th anniversary celebration. I wrote copy for social media, website, email, banner ads, takeovers, mobile app, and scripted the "Behind the Emerald Curtain" video series.
As freelance creative director, I oversaw International Rescue Committee's "Hope Behind the Headlines" event, a star-studded livestream with pre-filmed segments from around the globe.
A gift to my fellow freelancers: a free, 50-page Google Doc filled with all my musings and advice from 13+ years as a professional dinosaur, I mean copywriter. Definitely copywriter.