• Her?

    Yes, her.


    Specialties: Brand voice development, taglines, scriptwriting, comedy punch-up, website copy, product naming, messaging strategy


    Agency clients: Deloitte Digital, Dentsu, Red Ventures, Situation, Town Hall


    Brand clients: Ad Council, Anti-Defamation League, BAM, Best Colleges, Cornell, Girl Scouts, Harvard, International Rescue Committee, Mediabistro, National Park Service, New Jersey Performing Arts Center, No Kid Hungry, Penguin Random House, Quince, Roundabout Theatre Company, She Can STEM, Stoli Vodka, University of San Diego


    Take a peek at my clients and work below. If ye dare...

    broken image
  • broken image


    I developed New Jersey Performing Arts Center's brand voice and overhauled their website language. I've written copy for hundreds of live events on web, email and direct mail.


    Major campaign taglines include:

    "Play the Part of a Lifetime: You" (Kids' performing arts education)

    "We Built This House. Now, We Rock It." (Fundraising initiative)

    "Bring Up the Lights" (Post-Covid welcome back campaign)

    "The Rhythm of Newark for 25 Years" (Anniversary celebration)

  • Ad Council

    A fun collab with the Ad Council, Deloitte Digital, the Today Show and nonprofit org She Can Stem, I did comedy punch-up on the script for this PSA that aired pre-Super Bowl.

  • broken image


    I wrote copy for web, email, banner ads, holiday promotions and more for Disney's Broadway and nationally touring productions of The Lion King, Mary Poppins and Newsies.

  • BAM

    BAM's Teknopolis is a wild mix of creative, interactive tech exhibits. I wrote the tag "The Future Is In Your Hands" and scripted this promo video.

  • broken image

    Girl Scouts

    As freelance creative director, I oversaw this one-hour virtual event to promote Girl Scouts with celebrity host Kristen Bell. "Paint Your World Purple" combined remote and in-studio segments, as well as a pre-show countdown and pump-up experience. Our team also created promotional materials and an accompanying activity guide.

  • broken image

    Roundabout Theatre Company

    For NYC's biggest nonprofit theater, I crafted show descriptions, direct mail pieces and UX strategy/language for the launch of their subscriber rewards program. I'm also the not-so-secret ghostwriter behind the celebrity speeches at their annual Gala (including Annette Bening, Jessica Lange and Helen Mirren).

  • broken image

    Blue Man Group

    I gave Blue Man Group a quick voice refresh, which included a website rewrite and new About language. "Blue Man Group will rock your world. Blow your mind. And unleash your spirit."

  • broken image


    For the rebranding of DTC luxury bedding and apparel brand Quince, I wrote copy for their new website and earth-friendly consumer packaging.

  • broken image

    North 2 Shore

    I developed brand voice, tagline and About copy for New Jersey's newest arts & tech festival. "Too big for one city. Too big for one weekend. The festival only Jersey could handle."

  • broken image


    As a longtime member of Wicked on Broadway's digital team, I concepted multiple fan engagement campaigns including a month-long 10th anniversary celebration. I wrote copy for social media, website, email, banner ads, takeovers, mobile app, and scripted the "Behind the Emerald Curtain" video series.