• Meet the multi-faceted Bizzy Coy team

    Our HR department has a tough time keeping all of her in line

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    Messaging Strategist

    Brand voice and verbal identity development, audience persona building, messaging pillars and marketing campaign concepting

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    Senior Copywriter

    Taglines, product and event names, "about" and descriptive copy blocks, video scripts, comedy punch-up, website copy and email copy

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    Creative Director

    Driving the creative vision from start to finish for marketing campaigns, rebrands and complex, content-heavy projects

  • I ♥ brands that bring us together

    Like my super-cool clients

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  • The Bizzy Process™

    What drives my creative thinking

    Audience

    Most days, I'm running around my house yelling to nobody but my dog, "WHO is the audience?!" It's the Big Question at the heart of all marketing projects. I always start here, with a strategy grounded in audience. (Which is just a fancy word for "people.")

    Action

    Buy tickets, make a donation, enroll in college, subscribe to an email list—we're always asking our audience to DO something. I bring to your table 15 years of experience concepting multichannel marketing campaigns that ignite measurable action.

    Emotion

    The best way to get audiences to take action? Make them FEEL something. When I develop brand voice guidelines or craft audience-facing copy, I use specific language and narrative techniques to evoke resonant emotions. Otherwise, we're just sayin' stuff.

  • "Our copy is boring."

    Don't worry. You're not alone. Every day, hundreds of brands around the world suffer from this fixable disease.

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