
Bizzy Coy
Freelance wordsmith and big-picture think-monster
Meet the multi-faceted Bizzy Coy team
Our HR department has a tough time keeping all of her in line
Messaging Strategist
Brand voice and verbal identity development, audience persona building, messaging pillars and marketing campaign concepting
Senior Copywriter
Taglines, product and event names, "about" and descriptive copy blocks, video scripts, comedy punch-up, website copy and email copy
Creative Director
Driving the creative vision from start to finish for marketing campaigns, rebrands and complex, content-heavy projects
I ♥ brands that bring us together
Like my super-cool clients, past and present
The Bizzy Process™
What drives my creative thinking
Audience
Most days, I'm running around my house yelling to nobody but my dog, "WHO is this marketing FOR?!" It's the Big Question at the heart of all marketing projects. I always start here, with a strategy grounded in audience. (Which is just a fancy word for "people.")
Action
Buy tickets, make a donation, subscribe to an email list, fall in love with your brand all over again—we're always asking our audience to DO something. I bring to your table 15 years of experience concepting multichannel marketing campaigns that ignite measurable action.
Emotion
The best way to get folks to take action? Make them feel something. Whether I'm developing internal brand voice guidelines or crafting public-facing copy, it's all about tapping into that resonant emotional vein. Otherwise, we're just sayin' stuff.
"Our copy is boring."
Don't worry. You're not alone. Every day, hundreds of brands around the world suffer from this fixable disease.